“The Mother Load” – a site for mothers who are not afraid to tell it like it is – just got the nod for a Bloggie Award.

The well-designed blog is operated by best buds – Jenica Bergere and Brooke Purdy – who have incorporated myriad strands of video, audio, and plain text into the mix with surprising entertaining results.

To snag some attention for the site – the winsome twosome put on their “thinking caps” – and came up with a catchy hook to pique the interest of the folks who dole out the Bloggie Awards.

“Just because you’re a mommy does’t mean you can’t talk smack.”

After taking a gander, there was a ceremonious drum roll, and the results were tabulated.

For “Visual Aesthetics” the site rated a “10″.

Mother Load nabbed this top honor because the home page is crafted in vivid colors which complement each other well in the overall mix.

A photo of the two moms and their kids is worth – as they say – a thousand words!

In addition, salient eye-catching photos are scattered within the posts, to spice up the dialogue.

“User Friendliness” garnered a “10″ as well.

Mother Load was given kudos for offering up links to all relevant content within the site in a straightforward manner that warmed up to the browser.

Ah, another “10″, for actual reading enjoyment.

So, it wasn’t just a lot of eye candy, eh?

The bloggies issued a word of caution, though.

For the prudish – “Mother” may be quite the load to swallow – without blushing at least!

Because the site is relatively new, blog radar scored the content at “8″.

The blogger “Moms” advice on a handful of issues isn’t too practical in the strictest sense, according to the critic reviewing the site.

For “Overall Experience”, the Mother Load nudged up a tad higher to land a “9″.

The reason?

If you’re a mother – tired of being labelled and stuck in a box – Mother Load is inclined to inspire those who are bogged down to get out, kick up their heels, and have some merriment in their otherwise dreary lives.

Amen!

http://www.motherloadradio.com